How to Use IndiePixel After You Finish Onboarding

What to do next

After onboarding, IndiePixel is ready to help you connect your Etsy listings, Facebook ads, and purchase data.

If you only remember one thing, remember this:

Use the tracking link from the Listings page when you create your Facebook ad.

That is what lets IndiePixel connect ad clicks to listing views, carts, and purchases.

The simplest way to start

Here is the cleanest path after signup:

Why the listing link matters

When someone clicks your ad, you want IndiePixel to see that visit first.

If you send people straight to Etsy, IndiePixel loses part of the trail. If you use the tracking link from the listing page, IndiePixel can:

• record the visit
• connect it to the right listing
• help you understand carts and purchases later
• send better conversion data back to Meta when available

This is why the Listing page is the most important page after onboarding.

How to set up your Facebook ad

You do not need a complicated setup.

1. Go to Listings in IndiePixel.
2. Choose the Etsy listing you want to advertise.
3. Copy the tracking link.
4. Open Facebook Ads Manager.
5. Create your ad.
6. Paste the IndiePixel tracking link into the website destination field.

That is it.

If you are running several ads, repeat the same process for each listing.

Which listings should you use first?

Start small.

Pick the listings that already have the best chance of working:

• your best sellers
• products with healthy margin
• listings you already want to promote
• items with clear photos and clear value

Do not start by tracking your entire shop. It is easier to learn from a few strong listings than from a long list of weak ones.

What the dashboard is for

After traffic starts coming in, use the dashboard to check:

• which listings are getting views
• which listings are getting add-to-carts
• which listings are leading to purchases
• whether the ad traffic looks healthy

Think of the dashboard as your weekly check-in, not a live scoreboard. It works best when you use it to decide what to keep, fix, or pause.

Do not skip purchase uploads

Tracking links help with traffic. Purchase uploads help with results.

If you want IndiePixel to connect the full picture, upload your Etsy purchase CSV regularly. That helps the app match purchases back to the traffic and ad activity you already sent through the tracked links.

If you skip this step, your reporting will be incomplete.

A good first week workflow

1. Finish onboarding.
2. Open the Listings page.
3. Copy the tracking link for your main product.
4. Build a Facebook ad using that link.
5. Upload recent Etsy purchases.
6. Check the dashboard after data has had time to process.

Final takeaway

After onboarding, your job is simple:

• use the Listings page to get the right tracking link
• use that link when you create your Facebook ad
• upload purchases so the data stays useful
• review the dashboard for patterns, not noise

If you follow that loop, IndiePixel can do what it is meant to do: help you understand which Etsy listings are actually working.